About SSATB

SSATB - The Services You Want, The Vision You Need

SSATB is the non-profit membership organization that provides the critical admission services to support a fully-informed, responsible and effective admission process for members and families. SSATB combines a global perspective, hard data, and electronic and web technologies with 50 years of experience to offer members and families services that support their admission process, decision, and planning needs.

SSATB was founded in 1957 by admission officers to provide a forum to discuss and act on issues of mutual concern. Today, the organization boasts a network of more than 800 day and boarding preK-12 schools, educational consultants, and talent development organizations located worldwide. It continues to be governed by leaders in the independent school community who maintain the organization’s deep commitment to, and vocal advocacy for, the role of admission and admission officers in schools.

Technological advances, demographic shifts, and economic realities have changed the role and the art of admission – forever. Admission officers are no longer just gatekeepers. Now admission must collaborate and coordinate well with other school departments, employ relatively sophisticated marketing plans, use data effectively in maximizing student fit, and work successfully with increasingly hyper-informed and demanding consumers.

Data drives the successful admission process within and beyond the walls of the admission office – providing the information required to work with families, colleagues, enrolled students, and other school constituents. The successful admission office utilizes a DATA-DRIVEN approach to:

• Develop refined pictures of the market
• Quantify the potential success of applicants
• Maximize student “fit”
• Ensure that enrolled students are well-supported
• Maintain a transparent process with families